Google Analytics – The Rookie Guide
For online – whether you run a blog, an online shop or any other business, Google Analytics is an invaluable source of statistical information about your visitors. The analysis tool is free, and in this article, we give you tips on how beginners can make use of the various reports, of course, from a blog perspective!
We will look at the reports that you can use, for example, to see how many unique visitors you have, what words they search for to find you, and where they are located geographically. This can, in turn, help you to understand the topics and posts that your readers find most interesting and become a valuable tool for increasing the number of visitors to your blog.
Who are your readers?
Information about your visitors will find the Target → Overview .
Here you can among other things see where your visitors come from, what age group they are in and in which language they use your site on (for example if you have a Swedish and an English version). The information here is perfect to use when you create a media kit to your blog.
What do they want to read about?
To find out the requests can be helpful. Page views are just as it sounds, the statistics on how many times your different pages appear ( here you can read about the difference between the number of visits and visitors). Here you can filter on different date ranges, but the most common are that you look at page views per month or week.
The entry is at the top with the most clicks (/) is the very newest articles published on the site and therefore varies. You also have pages that are only labeled / and wonder who they are? Click on the gray icon with an arrow and you will be redirected!
- If you want a higher number of page views? Try to write longer posts and provide links to previous blog entries or categories to encourage your readers to more interaction.
Unique visitors and bounce rates
It is customary to distinguish between the number of page views and the number of unique visitors. If you surf the same site several times from the same computer, you will only be counted as a unique visitor, whether you visited a page or ten times. Unique visitors are usually smaller than the number of page views because many clicks around on more than one page when they are on a site.
Another thing that might be interesting to keep an eye on is the bounce rate (behavior → Overview). Bounce Rate indicates the number of visitors leaving the site through the input side, without acting on your site. Do you have a blog design where all your messages are shown in a flow and not a “grid” is the bounce rate is usually higher? That does not mean that something is “wrong” because the reader does not need to click through the same way as all the content available on the front page.
- Often the front page blog’s homepage, so take a look at your header. Is it inspiring and reflects your blog the best way?
- Continuity is among the most important to keep their readers! Try updating more frequently and / or at other times and see if it gives any results? If the reader clicks in and discovers that there have been no new posts since last leaving him quickly.
How can your visitors to you?
To find out, make use of the reports during the acquisition . During the All traffic → Channels you can, for example, see what words or phrases people search for to get to your site and the other sites that give you traffic in the form of links. The words / phrases that come high up here, so you have done well from an SEO perspective! You can also see what other blogs or websites that give you traffic. One tip is to, for example, go to the blog and pay attention to this, to preserve the relationship. Spread some link love!
Let analytics become part of your blog strategy
As we often mention is a blog strategy and end all for a serious blogger (you have not got yourself one yet? Check out the post about how to design a kick-ass blog strategy! ). It is often said that a goal should be measurable, realistic and time-limited and this, Google Analytics can help you a lot! Follow up the numbers and then and see how your statistics evolve over time. Maybe you notice that your new design gives more page views or to your bet on more continuous updating really paid off in the form of more visitors!