Search Engine Optimization for Bloggers
SEO (search engine optimization), or SEO , is largely about being popular with Google and is an important key to your success as a blogger.Successful SEO is a mix of good, relevant content (content), the structure of your page (it should be clear and easy to find) and some technical pieces. Today you get a crash course in the most important parts of SEO science!
One advantage that we bloggers have compared with many other sites, such as corporate sites that may be relatively static, is that blogs are generally updated very often – stuff like Google! A blog consists also often Manger of well-written content – even a favorite with Google. A blog that concept is, therefore, a good starting point for SEO!
The thing about SEO is that it is very complex and no one knows exactly how Google makes its selection (except Google itself then). The algorithms are frequently updated, which means that the map is redrawn again and again.
However, SEO is as difficult and complicated as it seems? After our Google Analytics Guide which is already one of our most read posts on the Better Blogger here comes the first part of our SEO series! We explain a few simple terms and provides tips you can take for today to your blog will begin to climb in the search results!
Organic vs. paid search results
It is, therefore, this coveted spot – the organic search results – that Apple.com has above you want. Organic is the opposite of the paid (ads) and the unpaid area found in Google search results. These investments are entirely dependent on one’s SEO work.
Let’s start from the beginning with some technical terms. The different names can differ slightly depending on whether you are blogging on a portal or by WordPress.
The title appears partly tabs in your browser and Google search results. Here is an example :
The title tag is the title of your entire blog. On your first page, it may look like the above and on the post pages are often a combination of the title of the post + title of the blog . It depends on how it is set right your blog and can be changed in most cases.
Having a title is important both from an SEO point of view and for sharing on social media. When people share content from your site on social media becomes title tag a link that leads to your blog.
Tip: space is quite limited, so the title with a maximum length of 55 characters is a good guideline! Also, try to get into the keyword for individual posts early in the title.
2. Meta description
Meta description is the first introductory text that describes your site in Google search results, like this:
Tip: Aim to get to your focus keywords here, those that describe your blog. Keep a lighthearted tone and imagine you with this text to attract visitors to your page.
3. Heading – Headlines
Perhaps you have heard of the H1, H2 and H3: or sometime? It is thus the name of the main headings, sub-headings and subheadings and describe the content of pages and posts. The H1 is the main headline, while the H2 and H3 or acids usually used in headlines to create structure. The text “03. Heading – Headlines “above, for example, an H2.
Google also ranks the relevance of the post after H1-H6, H1 is the most important, H6, less important. You can use the H2-H6 several times in one post, but try to only use H1 once to not confuse Google.
Tip: As the H1 is the main title you should tell us what the content of your post is about.Try therefore to keep to yourself to one topic per post! For example, the headline “This I did today,” does not say much about the actual content. Maybe you can make a whole separate post about that cafe visit or how you put up your workout. There will be uniform for both Google and your readers! Do you write long so please share the post in different pieces with their own sub-headings – just as we did here!
URL is simply the address of your blog and its potential sub pages. From an SEO perspective, it is important that the URL is relevant to the content of the page it leads to.Better Blogger address, for example, the member page looks like this:http://TLD.com/Pagename/ . A less good URL could for example look like this: http://TLD.ocm/page-2/4694u4y. It says nothing about the content of the page and is therefore not as attractive to Google.
To shed some link love for bloggers with great content is a win-win situation for both of you – but did you know that the words you choose to link matters more than what you might think? Links to a post, Google with your anchor text (the text links) in the ranking.We take an example: “do you want to learn more, I’ve written a London Guide here,” is better than “do you want to learn more, I’ve written a London Guide here .” Anchor text is thus the word or part of a sentence that you choose to make a link of.