SEO stressed? Make friends with Google – and yourself
Are you among those who become stressed about search engine optimization and know that each post that does not get the little lamp in the Yoast will light green is a waste of time? Take it easy! Today a chill pill that will make you think again.
SEO is, of course, a very good tool for visibility on the Internet and an important factor when it comes to increasing your blog’s traffic. But lately, I feel that it has become a bit of an obsession and something that makes it more hassle than pleasurable blogging.
So – how you keep the passion for blogging AND your friendship with Google?
I think this – we divide our posts into three different categories.
Entries for Google
The posts that you write for Google’s posts that you should put your SEO effort into making sure that the lamp in the Yoast goes green! These are the posts that you know that people come into your blog through. Check your statistics – the post will Google Traffic to?
It may post recipes , guides , training programs or similar – simply savory posts that people actually googling to. Analyze your existing Google Traffic and think about how you google yourself?
Post your audience
These are the posts that you write to maintain your relationship with your readers, they actually follow you and like you! This is the post where the reader can follow you, to hear your opinions and feelings, your life and your everyday life.
This is where your audience get to know you and you maintain your buddy relationship.
Entries for yourself
Sometimes you need to just write off. Or upload pictures of the kids where they are extra sweet. Here airports posts you are writing primarily for your own sake, that you want to get out of something or remember something. And the posts do not need to have any purpose at all. For everything need not be the strategy.
It entertains you simply desire for blogging.
So really, you could say that they are only one-third of your posts that you need to optimize for Google. The rest is to maintain and build on the relationship with your readers – and to yourself. Everything is not just about chasing numbers or green lights. It is also about the need to be fun to blog.